CREATIVE OPERATING SYSTEM — OFFLINE / ONLINE / AI

DESIGNER ARMANDA

A decade shaping brands — now doing it with AI by my side.

I've spent the last 10+ years helping brands find their voice — through visual identity, digital campaigns and, more recently, AI. I train models, direct AI-generated content, and still believe the best work feels human, no matter what tool made it.

Since
2015
Disciplines
04
Visual Language
01
Mode
AI-Augmented
SCROLL 001 / 004

PRACTICE / 01

Four disciplines.
One system.

Brand craft and performance data feed the AI layer; the AI layer feeds craft and performance back. Nothing here is a side project — each area compounds the others.

IDENTITY — OFFLINE / PRINT
01

Brand & Identity

Visual identity systems built to hold up across every surface — from packaging and editorial to brand guidelines. A decade of giving brands a voice that's unmistakably theirs.

  • Identity
  • Branding
  • Editorial
  • Print
DIGITAL — PERFORMANCE CAMPAIGNS
02

Digital & Performance Campaigns

Design built to perform — social content, campaign assets and digital experiences engineered for engagement, conversion and measurable results.

  • Digital Design
  • Social
  • Performance
  • Campaigns
AI — MODEL TRAINING
03

AI Model Training

Training AI models on years of design craft and brand knowledge — teaching machines to think like a designer, not just generate like one.

  • AI Training
  • Fine-tuning
  • Creative Direction
AI — CONTENT & UGC VIDEO
04

AI Content & UGC Video

AI-generated UGC-style video and content — scalable, on-brand creative that feels native to the platform, without the production overhead.

  • AI Video
  • UGC
  • Content Generation

ARCHIVE / 02

Case files, not
a highlight reel.

Offline work, performance campaigns and AI-native output, filed the way a working studio actually keeps its records — brief, execution, result.

CASE FILE — 01 Delivered

INFORM Portugal — Launch Event Identity

Brand & Identity
Brief
A scalable event identity for INFORM's expansion into Portugal — built to feel corporate and engaging for leadership, partners and press.
Execution
Event space visuals, invitations, paid media, presentation decks and an opening video — the brand pushed further than the guidelines allowed.
Result
A physical brand experience that felt alive — consistent across every touchpoint, from staircase signage to opening screens.
View case study →
CASE FILE — 02 Delivered

OxxyO3 — Digital Brand System

Digital & Performance
Brief
Oxxy O3 had a visual identity but no cohesive digital presence — a modular system was needed to support multiple product lines and constant content output.
Execution
A digital brand system built on color-coded categories, grid layouts and typographic hierarchy — applied across social, web and product communication.
Result
A recognizable, scalable brand presence that made content production easier while keeping every product line visually distinct.
View case study →
AI FILE — 003 PILOT

Home Services Brand — AI-Generated UGC Pilot

AI Content & UGC Video
Brief
A home-services brand that runs on a constant supply of UGC, and an agency that had decided to become AI-first. This is where the two met.
Execution
Brief and storyboard first, then a controlled prompt-to-image-to-video pipeline built to hold one avatar and one apartment across every shot.
Result
A finished 22-second vertical ad with no camera, no cast and no location. Metrics below.
  • 10h → 2hProduction time, first run to today
  • 22sFinished vertical ad
  • 30 → 7Stills generated, shots in the final cut
  • 0Cameras, cast and locations
View case study →

PROPRIETARY IP / 03

Not a tool.
An asset.

A decade of original brand, print and campaign work doesn't just sit in an archive — it's compiled. Each model below is trained exclusively on this practice's own visual language, voice and decision patterns. They are proprietary, they compound, and they do not exist anywhere else.