Oxxy O3 is a wellness brand focused on ozone-based products, ranging from supplements to topical treatments. The brand already had a visual identity, but lacked a cohesive and structured presence across digital platforms.
Oxxy O3 already had a visual identity, but lacked a cohesive and structured presence across digital platforms. With multiple product categories, different target use cases and a constant need for content creation, consistency was hard to maintain.
The main challenge was to balance consistency with flexibility. I developed a modular system built around color coding per product category, grid-based layouts for consistency, typography hierarchy for clarity, and a balance of image and graphic elements for a clean but expressive look.
I led the development of the brand's digital presence end to end, applying the system across social media (feed, stories, campaigns), website visual direction, and product communication.
A digital visual system that scaled across social media and digital platforms — giving each product line its own visual identity while keeping the brand instantly recognizable as a whole.