INFORM GmbH was expanding into Portugal and needed a strong visual presence for their launch event. The audience included internal leadership, international teams, partners like TAP Air Portugal, and press — so the experience had to feel both corporate and engaging.
INFORM GmbH was expanding into Portugal and needed a strong visual presence for their launch event, aimed at internal leadership, international teams, partners like TAP Air Portugal, and press. The experience had to feel both corporate and engaging.
Instead of strictly following the brand guidelines, I explored ways to push them — more contrast, stronger hierarchy, more dynamic layouts. The goal was simple: make the brand feel more alive in a physical space. I explored different layout compositions and visual directions to balance brand consistency with a more dynamic, contemporary look.
I led the creative direction and visual execution of the entire event experience, translating INFORM's global brand into a more dynamic and engaging visual language — including event space visuals, invitations and newsletters, paid media assets, presentation materials, and an opening video produced in After Effects.
A scalable visual system that carried INFORM's brand across digital and physical touchpoints in a B2B context — from staircase signage to conference-room screens — giving the Portugal launch a presence that felt both corporate and genuinely alive.