OxxyO3
– Digital Brand System –
Project
Oxxy O3 is a wellness brand focused on ozone-based products, ranging from supplements to topical treatments.
The brand already had a visual identity, but lacked a cohesive and structured presence across digital platforms.
My Role
I led the development of the brand’s digital presence, creating a system that could support different types of content while maintaining consistency.
This included defining:
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visual language for social media
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content structure and layout system
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rules for applying the brand across formats
Designed and scaled a digital visual system for Oxxy O3, ensuring consistency across social media and digital platforms.
Role
Art Direction, Brand Design
Scope
Digital & Physical Assets
Audience
B2C
Tools
Photoshop, Illustrator, After Effects
The main challenge was to balance consistency with flexibility, since the brand had:
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multiple product categories
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different target use cases
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a need for ongoing content creation
I developed a modular system that allowed:
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easy content production
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visual differentiation between product lines
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a recognizable brand presence
The visual system was built around:
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Color coding per product category
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Grid-based layouts for consistency
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Typography hierarchy for clarity
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Image + graphic balance for a clean but expressive look
The system was applied across:
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social media (feed, stories, campaigns)
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website visual direction
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product communication
