INFORM Portugal
- Launch Event Identity -
The project
INFORM GmbH was expanding into Portugal and needed a strong visual presence for their launch event.
The audience included internal leadership, international teams, partners (like TAP Air Portugal), and press – so the experience had to feel both corporate and engaging.
My Role
I led the creative direction and visual execution of the entire event experience, translating INFORM’s global brand into a more dynamic and engaging visual language.
Designed a scalable visual system for INFORM’s Portugal launch event, applied across digital and physical touchpoints in a B2B context.
Role
Art Direction, Visual Design
Scope
Event Identity, Digital & Physical Assets
Audience
B2B (clients, partners, press)
Tools
Illustrator, Photoshop, After Effects
Instead of strictly following the brand guidelines, I explored ways to push them:
- more contrast
- stronger hierarchy
- more dynamic layouts
The goal was simple: make the brand feel more alive in a physical space.
Explored different layout compositions and visual directions to balance brand consistency with a more dynamic and contemporary look.
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Event space visuals
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Invitations & newsletters
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Paid media assets
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Presentation materials
-
Opening video (After Effects)
Outcome
A cohesive and scalable digital presence, allowing the brand to communicate consistently while adapting to different products and content needs.
