{"id":555,"date":"2023-11-14T21:58:22","date_gmt":"2023-11-14T21:58:22","guid":{"rendered":"https:\/\/armandaantunes.com\/?post_type=portfolio&#038;p=555"},"modified":"2026-04-05T18:01:19","modified_gmt":"2026-04-05T18:01:19","slug":"oxxyo3","status":"publish","type":"portfolio","link":"https:\/\/armandaantunes.com\/index.php\/portfolio\/oxxyo3\/","title":{"rendered":"OxxyO3"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"555\" class=\"elementor elementor-555\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53d2033 e-con-full e-flex e-con e-parent\" data-id=\"53d2033\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-51df8c2 e-con-full e-flex e-con e-child\" data-id=\"51df8c2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d87817b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d87817b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-xxl\">OxxyO3<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-280e54f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"280e54f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-medium\">\u2013 Digital Brand System \u2013<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d64e0 elementor-widget elementor-widget-spacer\" data-id=\"d9d64e0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3f9d30 elementor-widget elementor-widget-video\" data-id=\"e3f9d30\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2026\/03\/oxxy.mp4\" autoplay=\"\" loop=\"\" controls=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8eb44bd e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"8eb44bd\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-03b938e e-con-full e-flex e-con e-child\" data-id=\"03b938e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b2945 elementor-widget elementor-widget-text-editor\" data-id=\"a5b2945\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Project<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a976cc1 elementor-widget elementor-widget-text-editor\" data-id=\"a976cc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"1188\" data-end=\"1336\">Oxxy O3 is a wellness brand focused on ozone-based products, ranging from supplements to topical treatments.\u00a0<\/p>\n<p data-start=\"1338\" data-end=\"1454\">The brand already had a visual identity, but lacked a <strong data-start=\"1392\" data-end=\"1453\">cohesive and structured presence across digital platforms<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a56e4ee elementor-widget elementor-widget-text-editor\" data-id=\"a56e4ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong style=\"font-size: 15px; background-color: #f2ece4;\">My Role<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ece5fc elementor-widget elementor-widget-text-editor\" data-id=\"0ece5fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"1478\" data-end=\"1627\">I led the development of the brand\u2019s digital presence, creating a system that could support different types of content while maintaining consistency.<\/p>\n<p data-start=\"1629\" data-end=\"1652\">This included defining:<\/p>\n<ul data-start=\"1654\" data-end=\"1778\">\n<li data-section-id=\"vw2n2i\" data-start=\"1654\" data-end=\"1690\">\n<p data-start=\"1656\" data-end=\"1690\">visual language for social media<\/p>\n<\/li>\n<li data-section-id=\"f5jrz4\" data-start=\"1691\" data-end=\"1730\">\n<p data-start=\"1693\" data-end=\"1730\">content structure and layout system<\/p>\n<\/li>\n<li data-section-id=\"122i22f\" data-start=\"1731\" data-end=\"1778\">\n<p data-start=\"1733\" data-end=\"1778\">rules for applying the brand across formats<\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2578d05 e-con-full e-flex e-con e-child\" data-id=\"2578d05\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f54df3b e-con-full e-flex e-con e-child\" data-id=\"f54df3b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94da165 elementor-widget elementor-widget-text-editor\" data-id=\"94da165\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"padding-top10px\">Designed and scaled a digital visual system for <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\">Oxxy O3<\/span>, ensuring consistency across social media and digital platforms.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deda718 elementor-widget elementor-widget-text-editor\" data-id=\"deda718\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"2022\" data-end=\"2063\"><strong data-start=\"2022\" data-end=\"2030\">Role<\/strong><br data-start=\"2030\" data-end=\"2033\">Art Direction, Brand Design<\/p>\n<p data-start=\"2065\" data-end=\"2120\"><strong data-start=\"2065\" data-end=\"2074\">Scope<\/strong><br data-start=\"2074\" data-end=\"2077\">Digital &amp; Physical Assets<\/p>\n<p data-start=\"2122\" data-end=\"2169\"><strong data-start=\"2122\" data-end=\"2134\">Audience<\/strong><br data-start=\"2134\" data-end=\"2137\">B2C<\/p>\n<p data-start=\"2171\" data-end=\"2222\"><strong data-start=\"2171\" data-end=\"2180\">Tools<\/strong><br data-start=\"2180\" data-end=\"2183\">Photoshop, Illustrator, After Effects<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb481fb e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"cb481fb\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d60b203 elementor-widget elementor-widget-video\" data-id=\"d60b203\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/oxxyO3-product-1.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-878c1bc elementor-widget elementor-widget-image\" data-id=\"878c1bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"32\" src=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/oxxyO3_colors-1024x32.png\" class=\"attachment-large size-large wp-image-1177\" alt=\"\" srcset=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/oxxyO3_colors-1024x32.png 1024w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/oxxyO3_colors-300x9.png 300w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/oxxyO3_colors-768x24.png 768w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/oxxyO3_colors-1536x48.png 1536w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/oxxyO3_colors.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff73c0 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"2ff73c0\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-wrapper{width:25%;flex-shrink:0}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active{border-right-style:none}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:before{height:999em;width:0;right:0;border-right-style:solid}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:before{top:0;transform:translateY(-100%)}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:after{top:100%}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title{display:table-cell}.elementor-widget-tabs.elementor-tabs-view-horizontal 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.elementor-tab-title{cursor:pointer;outline:var(--focus-outline,none)}.elementor-widget-tabs .elementor-tab-desktop-title{position:relative;padding:20px 25px;font-weight:700;line-height:1;border:solid transparent}.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active{border-color:#d5d8dc}.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active:before{display:block;content:\"\";position:absolute}.elementor-widget-tabs .elementor-tab-desktop-title:focus-visible{border:1px solid #000}.elementor-widget-tabs .elementor-tab-mobile-title{padding:10px;cursor:pointer}.elementor-widget-tabs .elementor-tab-content{padding:20px;display:none}@media (max-width:767px){.elementor-tabs .elementor-tab-content,.elementor-tabs .elementor-tab-title{border-style:solid solid none}.elementor-tabs .elementor-tabs-wrapper{display:none}.elementor-tabs .elementor-tabs-content-wrapper{border-bottom-style:solid}.elementor-tabs .elementor-tab-content{padding:10px}}@media (min-width:768px){.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs{display:flex}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-wrapper{flex-direction:column}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-content-wrapper{flex-grow:1;border-style:solid solid solid none}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-content{border-style:none solid solid}.elementor-widget-tabs.elementor-tabs-alignment-center .elementor-tabs-wrapper,.elementor-widget-tabs.elementor-tabs-alignment-end .elementor-tabs-wrapper,.elementor-widget-tabs.elementor-tabs-alignment-stretch .elementor-tabs-wrapper{display:flex}.elementor-widget-tabs.elementor-tabs-alignment-center .elementor-tabs-wrapper{justify-content:center}.elementor-widget-tabs.elementor-tabs-alignment-end .elementor-tabs-wrapper{justify-content:flex-end}.elementor-widget-tabs.elementor-tabs-alignment-stretch.elementor-tabs-view-horizontal .elementor-tab-title{width:100%}.elementor-widget-tabs.elementor-tabs-alignment-stretch.elementor-tabs-view-vertical .elementor-tab-title{height:100%}.elementor-tabs .elementor-tab-mobile-title{display:none}}<\/style>\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-5021\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-5021\" aria-expanded=\"false\">Approach<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-5022\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5022\" aria-expanded=\"false\">System<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-5023\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5023\" aria-expanded=\"false\">Execution<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-5021\" aria-expanded=\"false\">Approach<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5021\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5021\" tabindex=\"0\" hidden=\"false\"><p data-start=\"1800\" data-end=\"1888\">The main challenge was to balance <strong data-start=\"1834\" data-end=\"1866\">consistency with flexibility<\/strong>, since the brand had:<\/p>\n<ul data-start=\"1890\" data-end=\"1992\">\n<li data-section-id=\"118cdd1\" data-start=\"1890\" data-end=\"1921\">\n<p data-start=\"1892\" data-end=\"1921\">multiple product categories<\/p>\n<\/li>\n<li data-section-id=\"4w6eyg\" data-start=\"1922\" data-end=\"1952\">\n<p data-start=\"1924\" data-end=\"1952\">different target use cases<\/p>\n<\/li>\n<li data-section-id=\"171sfpt\" data-start=\"1953\" data-end=\"1992\">\n<p data-start=\"1955\" data-end=\"1992\">a need for ongoing content creation<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1994\" data-end=\"2036\">I developed a modular system that allowed:<\/p>\n<ul data-start=\"2038\" data-end=\"2148\">\n<li data-section-id=\"1qmhejw\" data-start=\"2038\" data-end=\"2065\">\n<p data-start=\"2040\" data-end=\"2065\">easy content production<\/p>\n<\/li>\n<li data-section-id=\"ifum1d\" data-start=\"2066\" data-end=\"2114\">\n<p data-start=\"2068\" data-end=\"2114\">visual differentiation between product lines<\/p>\n<\/li>\n<li data-section-id=\"dhuzts\" data-start=\"2115\" data-end=\"2148\">\n<p data-start=\"2117\" data-end=\"2148\">a recognizable brand presence<\/p>\n<\/li>\n<\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5022\" aria-expanded=\"false\">System<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5022\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5022\" tabindex=\"0\" hidden=\"hidden\"><p data-start=\"2168\" data-end=\"2203\">The visual system was built around:<\/p>\n<ul data-start=\"2205\" data-end=\"2394\">\n<li data-section-id=\"tuloch\" data-start=\"2205\" data-end=\"2246\">\n<p data-start=\"2207\" data-end=\"2246\"><strong data-start=\"2207\" data-end=\"2223\">Color coding<\/strong> per product category<\/p>\n<\/li>\n<li data-section-id=\"5a9168\" data-start=\"2247\" data-end=\"2289\">\n<p data-start=\"2249\" data-end=\"2289\"><strong data-start=\"2249\" data-end=\"2271\">Grid-based layouts<\/strong> for consistency<\/p>\n<\/li>\n<li data-section-id=\"1miyknv\" data-start=\"2290\" data-end=\"2330\">\n<p data-start=\"2292\" data-end=\"2330\"><strong data-start=\"2292\" data-end=\"2316\">Typography hierarchy<\/strong> for clarity<\/p>\n<\/li>\n<li data-section-id=\"73rlwf\" data-start=\"2331\" data-end=\"2394\">\n<p data-start=\"2333\" data-end=\"2394\"><strong data-start=\"2333\" data-end=\"2360\">Image + graphic balance<\/strong> for a clean but expressive look<\/p>\n<\/li>\n<\/ul><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-5023\" aria-expanded=\"false\">Execution<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5023\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-5023\" tabindex=\"0\" hidden=\"hidden\"><p data-start=\"2417\" data-end=\"2447\">The system was applied across:<\/p>\n<ul data-start=\"2449\" data-end=\"2547\">\n<li data-section-id=\"176m058\" data-start=\"2449\" data-end=\"2492\">\n<p data-start=\"2451\" data-end=\"2492\">social media (feed, stories, campaigns)<\/p>\n<\/li>\n<li data-section-id=\"qzck6a\" data-start=\"2493\" data-end=\"2521\">\n<p data-start=\"2495\" data-end=\"2521\">website visual direction<\/p>\n<\/li>\n<li data-section-id=\"1401b1f\" data-start=\"2522\" data-end=\"2547\">\n<p data-start=\"2524\" data-end=\"2547\">product communication<\/p>\n<\/li>\n<\/ul><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27e4c83 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"27e4c83\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5962d47 e-con-full e-flex e-con e-child\" data-id=\"5962d47\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f6dffe elementor-widget elementor-widget-image\" data-id=\"8f6dffe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/posts_ig_oxxy_quadrado-1-1024x1024.png\" class=\"attachment-large size-large wp-image-566\" alt=\"\" srcset=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/posts_ig_oxxy_quadrado-1-1024x1024.png 1024w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/posts_ig_oxxy_quadrado-1-300x300.png 300w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/posts_ig_oxxy_quadrado-1-150x150.png 150w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/posts_ig_oxxy_quadrado-1-768x768.png 768w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/posts_ig_oxxy_quadrado-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bf9f49 e-con-full e-flex e-con e-child\" data-id=\"9bf9f49\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b975ad6 elementor-widget elementor-widget-video\" data-id=\"b975ad6\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/04_fb.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1465727 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"1465727\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d28bf5d e-con-full e-flex e-con e-child\" data-id=\"d28bf5d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f98926 elementor-widget elementor-widget-video\" data-id=\"2f98926\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/06_fb.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-453b9fb e-con-full e-flex e-con e-child\" data-id=\"453b9fb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb7591 elementor-widget elementor-widget-image\" data-id=\"4eb7591\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/06-1024x1024.png\" class=\"attachment-large size-large wp-image-1076\" alt=\"\" srcset=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/06-1024x1024.png 1024w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/06-300x300.png 300w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/06-150x150.png 150w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/06-768x768.png 768w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/06.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-782d21d e-con-full e-flex e-con e-parent\" data-id=\"782d21d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f489a9 elementor-widget elementor-widget-image\" data-id=\"3f489a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2133\" src=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/oxxyO3-ads1.png\" class=\"attachment-full size-full wp-image-1157\" alt=\"\" srcset=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/oxxyO3-ads1.png 1920w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/oxxyO3-ads1-270x300.png 270w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/oxxyO3-ads1-922x1024.png 922w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/oxxyO3-ads1-768x853.png 768w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/oxxyO3-ads1-1383x1536.png 1383w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/oxxyO3-ads1-1843x2048.png 1843w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9402efc e-flex e-con-boxed e-con e-parent\" data-id=\"9402efc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b588db2 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b588db2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounce&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/armandaantunes.com\/#portfolio\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/seta_cima.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":750,"comment_status":"open","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/armandaantunes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/555"}],"collection":[{"href":"https:\/\/armandaantunes.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/armandaantunes.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/armandaantunes.com\/index.php\/wp-json\/wp\/v2\/comments?post=555"}],"version-history":[{"count":131,"href":"https:\/\/armandaantunes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/555\/revisions"}],"predecessor-version":[{"id":1201,"href":"https:\/\/armandaantunes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/555\/revisions\/1201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/armandaantunes.com\/index.php\/wp-json\/wp\/v2\/media\/750"}],"wp:attachment":[{"href":"https:\/\/armandaantunes.com\/index.php\/wp-json\/wp\/v2\/media?parent=555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}