{"id":446,"date":"2023-11-15T16:34:57","date_gmt":"2023-11-15T16:34:57","guid":{"rendered":"https:\/\/armandaantunes.com\/?post_type=portfolio&#038;p=446"},"modified":"2026-04-05T17:58:45","modified_gmt":"2026-04-05T17:58:45","slug":"inform-portugal","status":"publish","type":"portfolio","link":"https:\/\/armandaantunes.com\/index.php\/portfolio\/inform-portugal\/","title":{"rendered":"Inform Portugal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"446\" class=\"elementor elementor-446\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-334ee44d e-flex e-con-boxed e-con e-parent\" data-id=\"334ee44d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b2575e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0b2575e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-xxl\">INFORM Portugal<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32c5a07 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"32c5a07\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-medium\">- Launch Event Identity -\u00a0<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-114b8b9 elementor-widget elementor-widget-spacer\" data-id=\"114b8b9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d27b23 elementor-invisible elementor-widget elementor-widget-video\" data-id=\"7d27b23\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Video_Apresentacao_Inform.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af08590 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"af08590\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ee66cf e-con-full e-flex e-con e-child\" data-id=\"4ee66cf\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-170e20f elementor-widget elementor-widget-text-editor\" data-id=\"170e20f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>The project<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afab481 elementor-widget elementor-widget-text-editor\" data-id=\"afab481\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"740\" data-end=\"883\">INFORM GmbH was expanding into Portugal and needed a strong visual presence for their launch event.<\/p>\n<p data-start=\"885\" data-end=\"1078\">The audience included internal leadership, international teams, partners (like TAP Air Portugal), and press &#8211; so the experience had to feel both <strong data-start=\"1051\" data-end=\"1077\">corporate and engaging<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a53f2f4 elementor-widget elementor-widget-text-editor\" data-id=\"a53f2f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong style=\"font-size: 15px; background-color: #f2ece4;\">My Role<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ffd678 elementor-widget elementor-widget-text-editor\" data-id=\"9ffd678\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"1085\" data-end=\"1166\">I led the creative direction and visual execution of the entire event experience, translating INFORM\u2019s global brand into a more dynamic and engaging visual language.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fa6706 e-con-full e-flex e-con e-child\" data-id=\"1fa6706\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c681e29 elementor-widget elementor-widget-text-editor\" data-id=\"c681e29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"padding-top10px\">Designed a scalable visual system for INFORM\u2019s Portugal launch event, applied across digital and physical touchpoints in a B2B context.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd35aa elementor-widget elementor-widget-text-editor\" data-id=\"ccd35aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"2022\" data-end=\"2063\"><strong data-start=\"2022\" data-end=\"2030\">Role<\/strong><br data-start=\"2030\" data-end=\"2033\" \/>Art Direction, Visual Design<\/p>\n<p data-start=\"2065\" data-end=\"2120\"><strong data-start=\"2065\" data-end=\"2074\">Scope<\/strong><br data-start=\"2074\" data-end=\"2077\" \/>Event Identity, Digital &amp; Physical Assets<\/p>\n<p data-start=\"2122\" data-end=\"2169\"><strong data-start=\"2122\" data-end=\"2134\">Audience<\/strong><br data-start=\"2134\" data-end=\"2137\" \/>B2B (clients, partners, press)<\/p>\n<p data-start=\"2171\" data-end=\"2222\"><strong data-start=\"2171\" data-end=\"2180\">Tools<\/strong><br data-start=\"2180\" data-end=\"2183\" \/>Illustrator, Photoshop, After Effects<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94ac553 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"94ac553\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e844a8b e-con-full e-flex e-con e-child\" data-id=\"e844a8b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df2fdfa elementor-widget elementor-widget-image\" data-id=\"df2fdfa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-11-1024x684.jpg\" class=\"attachment-large size-large wp-image-497\" alt=\"\" srcset=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-11-1024x684.jpg 1024w, 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width=\"1024\" height=\"684\" src=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-35-1024x684.jpg\" class=\"attachment-large size-large wp-image-499\" alt=\"\" srcset=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-35-1024x684.jpg 1024w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-35-300x200.jpg 300w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-35-768x513.jpg 768w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-35-1536x1025.jpg 1536w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-35-2048x1367.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9055d61 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"9055d61\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e2b29e e-con-full e-flex e-con e-child\" data-id=\"3e2b29e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6007239 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"6007239\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-wrapper{width:25%;flex-shrink:0}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active{border-right-style:none}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:before{height:999em;width:0;right:0;border-right-style:solid}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:before{top:0;transform:translateY(-100%)}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:after{top:100%}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title{display:table-cell}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active{border-bottom-style:none}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active:before{bottom:0;height:0;width:999em;border-bottom-style:solid}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active:before{right:100%}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active:after{left:100%}.elementor-widget-tabs .elementor-tab-content,.elementor-widget-tabs .elementor-tab-title,.elementor-widget-tabs .elementor-tab-title:after,.elementor-widget-tabs .elementor-tab-title:before,.elementor-widget-tabs .elementor-tabs-content-wrapper{border:1px #d5d8dc}.elementor-widget-tabs .elementor-tabs{text-align:left}.elementor-widget-tabs .elementor-tabs-wrapper{overflow:hidden}.elementor-widget-tabs .elementor-tab-title{cursor:pointer;outline:var(--focus-outline,none)}.elementor-widget-tabs .elementor-tab-desktop-title{position:relative;padding:20px 25px;font-weight:700;line-height:1;border:solid transparent}.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active{border-color:#d5d8dc}.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active:before{display:block;content:\"\";position:absolute}.elementor-widget-tabs .elementor-tab-desktop-title:focus-visible{border:1px solid #000}.elementor-widget-tabs .elementor-tab-mobile-title{padding:10px;cursor:pointer}.elementor-widget-tabs .elementor-tab-content{padding:20px;display:none}@media (max-width:767px){.elementor-tabs .elementor-tab-content,.elementor-tabs .elementor-tab-title{border-style:solid solid none}.elementor-tabs .elementor-tabs-wrapper{display:none}.elementor-tabs .elementor-tabs-content-wrapper{border-bottom-style:solid}.elementor-tabs .elementor-tab-content{padding:10px}}@media (min-width:768px){.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs{display:flex}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-wrapper{flex-direction:column}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-content-wrapper{flex-grow:1;border-style:solid solid solid none}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-content{border-style:none solid solid}.elementor-widget-tabs.elementor-tabs-alignment-center .elementor-tabs-wrapper,.elementor-widget-tabs.elementor-tabs-alignment-end .elementor-tabs-wrapper,.elementor-widget-tabs.elementor-tabs-alignment-stretch .elementor-tabs-wrapper{display:flex}.elementor-widget-tabs.elementor-tabs-alignment-center .elementor-tabs-wrapper{justify-content:center}.elementor-widget-tabs.elementor-tabs-alignment-end .elementor-tabs-wrapper{justify-content:flex-end}.elementor-widget-tabs.elementor-tabs-alignment-stretch.elementor-tabs-view-horizontal .elementor-tab-title{width:100%}.elementor-widget-tabs.elementor-tabs-alignment-stretch.elementor-tabs-view-vertical .elementor-tab-title{height:100%}.elementor-tabs .elementor-tab-mobile-title{display:none}}<\/style>\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1001\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1001\" aria-expanded=\"false\">Approach<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1002\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1002\" aria-expanded=\"false\">Process<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1003\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1003\" aria-expanded=\"false\">What I designed<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1001\" aria-expanded=\"false\">Approach<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1001\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1001\" tabindex=\"0\" hidden=\"false\"><p class=\"p1\">Instead of strictly following the brand guidelines, I explored ways to push them:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">more contrast<\/li>\n<li class=\"li1\">stronger hierarchy<\/li>\n<li class=\"li1\">more dynamic layouts<\/li>\n<\/ul>\n<p class=\"p1\">The goal was simple: make the brand feel <b>more alive in a physical space<\/b>.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1002\" aria-expanded=\"false\">Process<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1002\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1002\" tabindex=\"0\" hidden=\"hidden\"><p>Explored different layout compositions and visual directions to balance brand consistency with a more dynamic and contemporary look.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1003\" aria-expanded=\"false\">What I designed<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1003\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1003\" tabindex=\"0\" hidden=\"hidden\"><ul>\n<li data-section-id=\"ihyc3r\" data-start=\"1573\" data-end=\"1596\">\n<p data-start=\"1575\" data-end=\"1596\">Event space visuals<\/p>\n<\/li>\n<li data-section-id=\"q6ssry\" data-start=\"1597\" data-end=\"1626\">\n<p data-start=\"1599\" data-end=\"1626\">Invitations &amp; newsletters<\/p>\n<\/li>\n<li data-section-id=\"1oqopcj\" data-start=\"1627\" data-end=\"1648\">\n<p data-start=\"1629\" data-end=\"1648\">Paid media assets<\/p>\n<\/li>\n<li data-section-id=\"xn3y4m\" data-start=\"1649\" data-end=\"1675\">\n<p data-start=\"1651\" data-end=\"1675\">Presentation materials<\/p>\n<\/li>\n<li data-section-id=\"1707igc\" data-start=\"1676\" data-end=\"1707\">\n<p data-start=\"1678\" data-end=\"1707\">Opening video (After Effects)<\/p>\n<\/li>\n<\/ul><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9220ec8 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"9220ec8\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc6bbec elementor-widget elementor-widget-image\" data-id=\"bc6bbec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-17-1024x684.jpg\" class=\"attachment-large size-large wp-image-498\" alt=\"\" srcset=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-17-1024x684.jpg 1024w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-17-300x200.jpg 300w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-17-768x513.jpg 768w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-17-1536x1025.jpg 1536w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-17-2048x1367.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b14bd6 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"3b14bd6\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9b30bf2 e-con-full e-flex e-con e-child\" data-id=\"9b30bf2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-001810f elementor-widget elementor-widget-text-editor\" data-id=\"001810f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Outcome<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-761402d elementor-widget elementor-widget-text-editor\" data-id=\"761402d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"2193\" data-end=\"2323\">A cohesive and scalable digital presence, allowing the brand to communicate consistently while adapting to different products and content needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba191a3 elementor-widget elementor-widget-image\" data-id=\"ba191a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-224-1024x684.jpg\" class=\"attachment-large size-large wp-image-500\" alt=\"\" srcset=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-224-1024x684.jpg 1024w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-224-300x200.jpg 300w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-224-768x513.jpg 768w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-224-1536x1025.jpg 1536w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-224-2048x1367.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b236c0e elementor-widget elementor-widget-image\" data-id=\"b236c0e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-3-1024x684.jpg\" class=\"attachment-large size-large wp-image-496\" alt=\"\" srcset=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-3-1024x684.jpg 1024w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-3-300x200.jpg 300w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-3-768x513.jpg 768w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-3-1536x1025.jpg 1536w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-3-2048x1367.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9168256 e-con-full e-flex e-con e-child\" data-id=\"9168256\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a4f594 elementor-widget elementor-widget-spacer\" data-id=\"5a4f594\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dec44e elementor-widget elementor-widget-image\" data-id=\"5dec44e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" src=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-247-684x1024.jpg\" class=\"attachment-large size-large wp-image-501\" alt=\"\" srcset=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-247-684x1024.jpg 684w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-247-200x300.jpg 200w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-247-768x1151.jpg 768w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-247-1025x1536.jpg 1025w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-247-1367x2048.jpg 1367w, https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/Inform-247-scaled.jpg 1709w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e33145f e-flex e-con-boxed e-con e-parent\" data-id=\"e33145f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23775ce elementor-invisible elementor-widget elementor-widget-image\" data-id=\"23775ce\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounce&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/armandaantunes.com\/#portfolio\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/armandaantunes.com\/wp-content\/uploads\/2023\/11\/seta_cima.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":518,"comment_status":"open","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/armandaantunes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/446"}],"collection":[{"href":"https:\/\/armandaantunes.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/armandaantunes.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/armandaantunes.com\/index.php\/wp-json\/wp\/v2\/comments?post=446"}],"version-history":[{"count":104,"href":"https:\/\/armandaantunes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/446\/revisions"}],"predecessor-version":[{"id":1195,"href":"https:\/\/armandaantunes.com\/index.php\/wp-json\/wp\/v2\/portfolio\/446\/revisions\/1195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/armandaantunes.com\/index.php\/wp-json\/wp\/v2\/media\/518"}],"wp:attachment":[{"href":"https:\/\/armandaantunes.com\/index.php\/wp-json\/wp\/v2\/media?parent=446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}